The idea
Starburst, despite being a fairly popular candy packed with flavour with an iconic look, doesn’t advertise as much as they used to. They had some reach on social media back in 2010 with their interactive apps on Facebook but ever since then, their company has made the decision to keep their advertising to a minimum.
So in order to bring attention back to Starburst, to get people excited about the brand again. a contest was proposed.
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